Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

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‎UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work” on Apple Podcasts

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Great condition for a used book! Minimal wear. Textbooks may not include supplemental items i. CDs, access codes etc Very Good. Same day dispatch. Lovely copy. Content Strategy at Work Margot Bloomstein. Waltham, MA: Elsevier Science. Fast Ship! But there is NO writing inside. Also, please note that, if applicable, all crucial supplementary material like access codes and supplements that should come with this book are guaranteed to be included with your purchase. We could probably sell this book as Like New, but wed rather over deliver and have you be delighted with the condition and speed of delivery.

If you check our customer feedback, you will see we have tens of thousands of happy customers. Digital content strategy in particular has grown out of a set of new frustrations and needs, for example:. Experienced practitioners are increasingly being sought out by major clients and agencies to address the content mistakes of the past, as well as set structure for the present and future.

By degrees, the elements of content strategy are becoming as established as those essentials of information architecture or web design.

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So we asked the content strategy community for their help. Any other key markers to add? Did we miss something major? Please read on and add more. This timeline is lovely!

Content Strategy Books: A Comprehensive Reading List

What a great resource for charting our history, celebrating the highlights, and auguring the future of Content Strategy. Very nice timeline! With the costs of traditional online advertising risen to levels where in many cases and for many businesses it is no longer economical, content provides a great democratic leveller. If you add value by means of great content you can use it to pay for exposure. The need to approach it in a more strategic way stems from the need of the organisation to manage this in a way beneficially to the organisation.

Great article Fiona. Now I can point them to something new, well-researched and as complete as any client will need. Anything missing? The first year a dedicated three-day track led by Scott Abel, The Content Wrangler, was added at tcworld Conference and tekom Trade Fair the largest technical communication conference in the world — attracting attendees , November and every year since Wiesbaden, Germany.

Thanks so much for this. It gave me a much needed overview of how things have all come together over the past decade or so. I am a wannabe content strategist, something of a lone voice in my particular government department, so I would be interested to know what the impact has been in terms of changing practice. Great list! Thanks for taking the time to compile this resource, Fiona! I wonder if it would be useful and more accessible to add it to the content strategy Wikipedia page?

But in much the same way a Wikipedia article focuses on a topic while linking to related material, I think this timeline should continue to focus on content strategy while offering readers links to related fields. Let me apologize a bit here because I suspect my comments will seem a bit snarky, but I have to point out some glaring misconceptions about the history of content strategy.

I suspect that some other readers had the same reaction that I did when i saw that content strategy was invented in In the late s at Bell Labs my colleagues invented source code control systems and other institutional technology for managing software development and reuse, and a few years later I was part of a team that applied these concepts and technology to document content to enable online documentation, document version control, automated regeneration when source files changed, and so on.


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For some details about this early history, let me provide some references there is much more than this, but these are some of the articles I wrote. The first paper here could be republished today with just modest changes because it is a list of content strategy challenges that we set out to solve thirty years ago:. Glushko, Robert J. Text development and management in Unix-based projects. Bianchi, M. Wasserman Eds. Philadelphia, PA December MIT Press, You can read Chapter 16 here.

Sorry to go on for so long. I am sure that others with gray or white hair like me can add here to make the history more accurate and complete. Thanks for adding in your thoughts.

Documentary- The Story of Content: Rise of the New Marketing

And everyone else who has taken the time to add in missing markers.